🛠️ Observations • User Interviews
The Research Approach
To understand both the user journey and logistical challenges at SolarBuddy, I began attending corporate events. I focused on observing not only the event logistics but also analyzing how participants experienced the program. Through participant interviews, a clear pattern emerged. While everyone enjoyed the program and felt inspired to contribute more, they were uncertain about next steps or additional ways to help. This revealed a significant gap in our program—participants were eager to continue their involvement but lacked clear pathways to do so.
🛠️ User Journey • Pain Point Identification
The Drawing Board
After sharing findings with the team, we mapped out the program journey to identify pain points. We also gathered feedback from our partners. This analysis, combined with user feedback, revealed several critical issues that concerned the business, operations department, and most importantly, our users.